The only toothpaste made using ActiIux®, the patented technology that naturally whitens teeth using light. Thanks to the combined action of Actilux® and the LED Activator, teeth whiten and regain their natural splendour!

The light emitted by the patented BlanX® LED activator activates the toothpaste each time it is used, intensifying the whitening action of the White Shock formula based on ActiluX®.

THE LED ACTIVATOR SHINES ON THE TOOTHPASTE AS IT COMES OUT OF THE TUBE, ACTIVATING THE ACTILUX® IMMEDIATELY. FOR AN EVEN MORE INTENSIVE TREATMENT, SHINE THE LIGHT ONTO YOUR TEETH FOR 1 MINUTE AFTER BRUSHING THEM.